Marketing,Training and Research
We are committed to promoting the products produced by members of the cooperative society through various channels such as advertising, branding, packaging, and distribution to reach target markets locally and globally, with the aim of maximizing sales and profitability.
Besides Funding, a Member of Busia Modern Farmers will enjoy the following plus more others which are hard to be achieved by independent individuals:
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Market Access: By marketing their products at global tradeshows, cooperative members gain access to international markets, expanding their customer base and increasing sales potential for avocado, dragon fruit, macadamia, apples, and jackfruit.
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Enhanced Skills and Knowledge: Training programs and seminars provide members with valuable insights, techniques, and best practices in farming, post-harvest handling, quality control, and business management, empowering them to improve productivity and profitability.
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Innovation and Improvement: Research initiatives enable members to stay abreast of the latest advancements and innovations in agricultural practices, leading to improved crop yields, product quality, and sustainability in farming operations.
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Networking and Collaboration: Attending tradeshows and seminars facilitates networking opportunities with industry professionals, potential buyers, and stakeholders, fostering collaboration, partnerships, and knowledge exchange that can benefit cooperative members in terms of market access, technology transfer, and business opportunities.
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Market Intelligence: Participation in global events provides members with valuable market intelligence, including consumer trends, preferences, and demand dynamics, enabling them to make informed decisions and adapt their production and marketing strategies accordingly.
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Visibility and Branding: Showcasing products at international tradeshows enhances the visibility and branding of cooperative members’ products on a global scale, positioning them as reputable suppliers of high-quality, sustainably produced agricultural goods.
Overall, these activities contribute to the economic empowerment, professional development, and competitiveness of cooperative members in the global marketplace, ultimately leading to improved livelihoods and sustainable growth in the agricultural sector.
